Demand for ‘new’ croquette exceeds expectations
Snack manufacturer Royaan (known for its delicatessen snacks such as Kwekkeboom and Van Dobben) has reported strong sales growth for the new Van Dobben croquettes and croquette balls. The company introduced the new recipe (based on the original recipe by Aat van Dobben dating from 1945) early in April. It contains only the most honest and fresh ingredients (quality fresh beef, bouillon, herbs, spices and butter), without artificial flavour enhancers. Van Dobben has once again embraced the delicatessen tradition and traditional production of the brand, a step which has proven to be popular among customers (including the catering trade, snack bars, supermarkets) and final consumers.
The sales growth in excess of 15% exceeds expectations, according to CEO Bart Bakker, and he attributes it to the waning consumer confidence in foods with ambiguous ingredients or for which the origin of the ingredients is unknown. “We introduced the new recipe this year. The market is extremely enthusiastic, and appreciates the pure flavour of the quality ingredients. This is our way of reintroducing the idea of snacks to final consumers.”
New product introductions will follow later this year, also under the Kwekkeboom delicatessen brand name, and based on the same philosophy and conviction whereby the manufacturer only uses traceable and quality ingredients.
Bakker: “More and more, we hear consumers saying ‘ if I’m going to have a snack, it has to be a good one, I want to know what I’m eating’. This is totally in keeping with the trends already detected in other food segments, which have been magnified due to the recent food scandals.”
More information: Royaan.
