New snack products for food service; also available in supermarkets from spring
Snack producer Royaan (known for delicatessen snacks such as Kwekkeboom and Van Dobben) will be taking the Kwekkeboom brand to task over the coming year with a series of product introductions and promotions in the food service market (hospitality outlets, cafes, fuel stations, caterers). In line with this development, Kwekkeboom will be introducing a stewed meat croquette and ball croquette and two types of cheese soufflés in April. This will be followed by vegetarian snacks and savoury appetisers. Part of the Kwekkeboom range, including the original Kwekkeboom beef croquette, will also become available in supermarkets for the first time in the spring.
With this step, Royaan is providing new impetus to the Kwekkeboom brand. “We will do new things with Kwekkeboom, use new and fresh ingredients and seek out different flavours”, says Marketing Director Flip Houtman. “This could involve cheese, fish, meat and vegetables. Commercial support will focus on food service customers because we will continue to supply a substantial part of our range exclusively to them. This concerns our organic product line, vegetarian snacks, specific flavours (goulash and sate) and specials such as our sauerkraut croquettes. Our food service customers can therefore enrich their premium snack range in a number of large snack categories within the Kwekkeboom brand.
Rediscover snacking
By prioritising flavour and using new, fresh ingredients in new products, Royaan will help consumers become more aware of their snacking behaviour. Houtman: “Nowadays, consumers tend to eat a more varied range and want to know exactly what they are putting in their mouths. Kwekkeboom can bridge this gap on the basis of its delicatessen traditions.”
Houtman believes that the fact that consumers will be able to access an albeit limited range of Kwekkeboom snacks in the supermarket is good for familiarity and through-sales in terms of food service. “We have informed a number of our food service customers in advance about this deliberate move to retail. In a number of cases further explanation was required, e.g. in relation to the brand synergy we are supporting and the flywheel effect to which we are committed. Kwekkeboom has proven itself to be a powerful brand over the years. A greater demand from consumers will only increase the demand for Kwekkeboom premium snacks in hospitality outlets, snack bars, fuel stations and at catering locations. And everyone will benefit as a result.”
Van Dobben: focus on traditional, top quality Dutch snacks
Whereas Kwekkeboom will use fish and vegetarian ingredients as well as meat, the Van Dobben brand will continue to focus on traditional snacks such as old Dutch beef croquettes and ball croquettes. At Horecava 2013, Van Dobben introduced the new recipe for the Van Dobben croquette http://nieuws.creativevenue.nl/royaan/vernieuwde-van-dobben-kroket-primeur-op-horecava/).
A further expansion to the Van Dobben range is expected to follow later this year.
More information about Royaan, Kwekkeboom or Van Dobben.
