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KWEKKEBOOM INTRODUCES THE ORGANIC BEEF CROQUETTE | NPM Capital

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Date
March 31, 2014
KWEKKEBOOM INTRODUCES THE ORGANIC BEEF CROQUETTE | NPM Capital

Later this year, Kwekkeboom will introduce an Organic Beef Croquette in supermarkets. All ingredients in this croquette are organic and the meat used in the croquette will carry the 3 stars ‘better life’ hallmark. Some time ago Kwekkeboom introduced a pulled meat croquette without added artificial aromas, colouring or flavouring. With both introductions, Kwekkeboom anticipates the growing consumer demand for tasty products made with fresh and fair ingredients.

The Organic Beef Croquette from Kwekkeboom was developed with respect for nature and for animals. Pesticides are not used in the production trajectory and the cows do not receive any preventative antibiotics. They spend most of the year outside in the meadows at an organic farm. Here the animals have all the space they need to stimulate their natural herding behaviour, such as grazing, ruminating and resting. This is controlled strictly by the independent institute SKAL Biocontrole.

All other ingredients are 100% organic, from the breadcrumbs and flower to the herbs and dollop of cream for that extra creamy taste. The organic croquette is a fair and pure product, without added artificial aromas, colouring or flavouring, and has a delightful natural taste. The dollop of fresh cream and the pinch of pepper ensure that distinctive Kwekkeboom taste.

Since last spring, consumers have also been able to visit their supermarket for the one and only Kwekkeboom Croquette. Kwekkeboom has already been a household name in restaurants, and cafeterias and lunchrooms, in particular, for decades. It is an iconic brand which is in really high demand amongst consumers. ‘People are very enthusiastic about the Kwekkeboom croquettes that are now also available in supermarkets’, says Hilde Boorsma from Royaan.

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