BDmyShopi recently made good on its nomination for Most Performing App Campaign Award during the presentation of the Digital Marketing Awards, one of the leading events in the Belgian digital industry. In the jury report, Bloovi, one of the initiators of the awards, praised BDmyShopi for its innovative approach to mobile leaflets and promo search for the A.S. Adventure interactive leaflet.
What makes the approach to this leaflet unique is the direct link BDmyShopi establishes with retailer’s product feeds to create a truly interactive leaflet. Consumers can click on individual products to obtain more information and be instantly redirected to the online store to complete the purchase. BDmyShopi and its affiliate partner TradeTracker also provide the customer with a number of key statistics, including the number of clicks, sales, click-to-sales ratio, folder views, page views and user profiles.
BDmyShopi has been an NPM Capital portfolio company since 2011. For further information about BDmyShopi, please contact Investment Manager Martijn Koster at koster@npm-capital.com.
