Emerce 100 has bestowed the title of “five-star agency” on Conclusion Digital, a company of the Conclusion ecosystem, in the category of Full Service Internet Agencies (major agencies). This outcome is the result of the deliberations of deciders working in online marketing, IT and e-business who annually meet to express their opinion on the performance of service vendors in the e-business and marketing industry.
The more than 100 professionals of Conclusion Digital are dedicated to developing concrete digital solutions for the agency’s clients, enabling them to continue to advance and strengthen their market positions moving forward in the digital age. They do this in part by developing business models that really help their clients become innovators in their own markets.
“To give one specific example,” says Martijn Spek, managing director of Conclusion Digital, “working with one of the biggest car lease companies in the world we developed a digital business model that provides lease car drivers with greatly increased flexibility. It’s not the car, the means, that’s the central focus, but the goal: mobility. As a lease car driver, you define your own mobility using an online portal. You choose between a new or used car, and can combine it with, for example, an electric bike or public transportation pass. An advantage for employers is that it reduces the costs per kilometre significantly, and they spend a lot less time on their car fleet management. After a successful pilot project in the Netherlands, the lease company is now ready to roll out the concept worldwide.”
Investing in new domains
Another example is a client tracking system that Conclusion developed in-house. “Two big municipalities, Utrecht and Arnhem, are using it, as do most of the government’s twenty ‘Home Safe’ organisations,” says Spek. “This is one of the applications that we’ve successfully rolled out across the country, and we continue to invest in it to make it interesting for other clients.”
The client tracking system is proof that Conclusion Digital continues to invest in new domains and propositions – at its own initiative as well as in cooperation with clients and other parties. “Just like all companies within the Conclusion ecosystem, we actively invest in our clients and their markets,” explains Spek. “This sense of enterprise is hard-wired into our business culture. We help organisations up their digital game, and we are proud that Dutch deciders have recognised this in 2017 with a five-star rating!”
