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Fietsenwinkel.nl taps into growing popularity of e-bikes

Category:
News

Date:
9 October 2018

Nearly one-quarter of e-bikers use their bikes for their daily commute. The target group is also becoming younger, with growing numbers of e-bikers between the ages of 25 and 40. Fietsenwinkel.nl, in which NPM Capital participates, expects the share of commuters using e-bikes to grow further in the years ahead.

CCO Davy Louwers: ‘Manufacturers are adapting their designs to this new target group. Frames are becoming lighter and e-mountainbikes are now also available. The guiding principle is: your journey should be fun.’ E-biking is also increasingly financially attractive. Employers can offer an interest-free loan, tax-free reimbursement or other scheme. The rising figures also dovetail with the broader social trend of healthy and environmentally conscious living. Cycling in general has increased by twelve percent since 2012. There are currently 1.9 million e-bikes in use in the Netherlands. E-bikes accounted for 31 percent of the total number of bicycles sold in 2017, compared to 29 percent in 2016.

Fietsenwinkel.nl, market leader in the field of e-bikes, city bikes, sport bikes, accessories and parts, actively addresses the growing popularity of e-bikes. The bikes are sold via the webshop and in 37 physical stores in the Netherlands, Belgium, Denmark and Sweden. Service is provided through more than 250 affiliated service points.