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Omni-channel bike retailer, with an e-bike focus
Holding period:
2012 - 2020

About is the leading omni-channel bike retailer with a strong focus on e-bikes, active in the Netherlands, Belgium, Sweden, Denmark and Norway. Bikes are sold via its online store as well as more than 30 traditional stores. Its stores are located at easy accessible locations and provide e-bike test tracks for consumers. offers its clients services via more than 250 associated service points.