In an article entitled ‘The menu of tomorrow’ featured in the latest edition of NPM’s Capital Magazine, multiple experts argue that our current protein-based nutritional pattern is not tenable in the long term. Natascha Kooiman, co-founder of the social enterprise Smaackmakers, shares this conviction wholeheartedly.
his ‘new economy food rebel’ explains clearly in the ‘How your hamburger choice can make a change’ TEDx talk the impact our current nutritional pattern has on finite natural resources such as clean water, agricultural land and fossil energy. She also looks at the paradox of the rapidly growing problem of obesity in the Western world, while at the same time large segments of the global population are suffering from malnutrition. Kooiman puts forward a strong case for a more healthy and plant-based nutritional pattern and for environmentally aware consumers who can put the transition into motion with their knife and fork.