IT and business transformation company Conclusion has acquired digital agency Faraday through its subsidiary Yellowtail Conclusion. This move further expands the NPM participation's services in the financial sector. The acquisition is aligned with the strategy to more closely connect data, design, and AI technology to deliver personalized customer service for banks, insurers, and pension providers, among others.
Faraday is known for translating complex financial topics into user-friendly digital solutions. This expertise will now be combined with the domain knowledge and technological strength of Yellowtail Conclusion. “By joining forces with Yellowtail Conclusion, we can help financial organizations optimize the entire customer journey, from strategy and design to implementation and continuous development,” said Dirk Schluter, Commercial Director of Faraday.
The companies will continue to operate under their own names, but will collaborate on projects and products. According to Petra Maréchal, Senior Director of Pensions and Wealth at Yellowtail Conclusion, the acquisition responds to the rapidly growing need for personalized customer interaction: “With Faraday, we are adding expertise that seamlessly combines creativity, technology, and AI, so we can help our clients deepen their customer relationships and strengthen their brand even better.”
With the addition of Faraday, Yellowtail Conclusion strengthens its role as a strategic partner for financial institutions seeking to innovate within a highly regulated environment. The combination offers clients greater leverage to launch digital solutions quickly, securely, and effectively.